One of the key sources for generating quality sales leads, in a cost effective way, is by using online webinars to quickly reach large audiences. Increasingly sales and marketing professionals are using rich and engaging Adobe Connect webinars to expand their reach, reduce costs, and shorten time to market for new products. These same organizations are often using Salesforce to manage all those sales leads. Salesforce is the most popular customer relationship management (CRM) solution among sales and marketing teams. To make it easier for Salesforce users to invite contacts and leads to Adobe Connect events, and to then track the activities of those leads before and during the webinar right from their Salesforce interface, we’ve released a new App on the Salesforce AppExchange.
The Adobe Connect Integration for Salesforce provides an uncomplicated way to display upcoming Adobe Connect webinars right from within the Salesforce interface. Leads and contacts can be added to the invite list right from within Salesforce. Yet, the best part is that after the event as new users who attended the event can be added back to the Salesforce account as new leads or contacts, and all the users activities (response to registration questions, duration of attendance, poll responses, and more) are seamlessly passed back to the customer record in Salesforce. Now you can get a comprehensive understanding of how the webinar influenced the potential buyer, and use their webinar behavior as a key to the level interest. Increase the impact of your webinars by integrating Adobe Connect with Salesforce for your sales and marketing teams.